◌ Yinxue Zou ◌Home page


Profile
Recognition
Contact


Graphic Design
8AM Cafe — Branding
Glenstone — Branding
Play! Community Weekend - Branding
N(O)DE C(O)FFEE - Branding
Chewy - Art direction
So3ie - Branding
Bad Design Club — Poster
Boston book festival— Branding
North Carolina Festival — Poster
Selected Works — Posters & Graphics


Visual Arts
Offline Prayer — Poster
Stories about immigration — Poster
Selected works — Poster


Publishing
Design is my language - Object
Index of Shadows - Zine


Workshops
Workshops for young
Workshops for professonal
Lectures


Exhibitions
2024 MFA Exhibition
2023 MFA Exhibition


Architecture Projects
A garden
Incision
Other projects

Chewy

Campaign Key Visual

Key visual
Billboard mockups

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A 2026 New Year–themed packaging and campaign refresh concept for Chewy. Using a “blank shipping box” as the unifying visual carrier, I redesigned the box system to feel more seasonal and emotionally warm, and developed four scene-based key visuals around Chewy’s core services (Pharmacy, Autoship replenishment, Birthday perks, and Customer Care). Built on a realistic lifestyle photography direction, the project establishes consistent rules for lighting, composition, and negative space.

2026 Yinxue Zou

Last edit at 2/15/2026